CASE STUDY
The Client
Zephyr is the leader in kitchen ventilation, and wine and beverage cooling with an extensive product line of range hoods, wine and beverage coolers, kegerators, and outdoor refrigerators.
The Ask
- Create brand awareness, build social media followers and drive sales through distributors
- Form and strengthen relationships with interior designers around the US and collaborate on design projects to highlight Zephyr
The Solution
Instagram, Facebook, Pinterest, Digital Advertising, Influencer Marketing, User-Generated Contest, Hosted Retreats & Events
The Results
- Grew Instagram audience from 1,149 to 30,510 followers – a 2555% increase– and received a total of 164,050 likes and 27,320 comments
- Grew Facebook following from 79,730 to 172,692 – a 116% increase
- Managed 25 seasonal giveaways that increased followers, engagement and brand awareness
- Managed an annual ad budget of $20K that reached 1M consumers in target audience, gained new followers, increased website traffic and built brand recognition
- Initiated an on-going contest where 500+ designers submitted kitchen designs annually to showcase their products naturally and authentically
- Created a Pinterest page from scratch that gets 2M views and 50K website clicks every month
Examples
