CASE STUDY
![](https://socialchowmarketing.com/wp-content/uploads/2023/11/Aneto-1024x1024.jpg)
The Client
Based in Spain, Aneto is the leader in all-natural broths and paella bases in Europe. Made by simmering fresh and local ingredients for hours in a large, salted pot, Aneto creates the closest thing to homemade broth, conveniently packaged in a carton for the modern, busy cook.
The Ask
- Create a social media marketing plan for Aneto Broth’s US launch that would help consumers discover their unique product.
![](https://socialchowmarketing.com/wp-content/uploads/2023/11/Aneto-Case-Study-Collage-1024x589.jpg)
The Solution
Instagram, Facebook, Pinterest, Digital Advertising, Influencer Marketing, & Website Re-Design
The Results
- Increased Instagram followers from 1,127 to 5,112 – a 354% increase
- Increased Instagram engagement by – a 400% increase – and received a total of 17,922 Likes and 2,726 comments
- Implemented 49 Awareness and Traffic ads that reached 430K consumers in the target market and drove 21K+ unique link clicks to their Amazon page
- Partnered with 72 Influencers to reach a combined total of 1.1M people and generated 22K+ Likes and 1,210 comments
- Launched a Pinterest page which now has 2M monthly views and 439K+ clicks to Aneto website / Amazon page
- Led the development of 50+ original recipes that are now featured on IG, FB, Pinterest and AnetoBroth.com
Examples
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![Cajun_Butter_Chicken_Final 3](https://socialchowmarketing.com/wp-content/uploads/2023/11/Cajun_Butter_Chicken_Final-3-768x512.jpg)
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![This or That](https://socialchowmarketing.com/wp-content/uploads/2023/11/This-or-That-768x768.png)
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