CASE STUDY
The Client
O’Toole’s is a local, family-owned and operated garden center that’s been around for 40 years with several locations in the Colorado area. They take pride in quality and excellent customer service, hiring friendly and welcoming staff who are both knowledgeable and experts in the industry.
The Ask
- Build a social media marketing plan to build awareness for their 3 locations and retail products.
- Engage with potential and existing customers while also with the goal of increasing sales and revenue.
The Solution
Instagram, Facebook, Pinterest, Influencer Marketing, Events, & Blog
The Results
- Grew Instagram following organically from 353 to 12,276 – a 3515% increase
- Grew Facebook following from 8,542 to 12,615 – a 48% increase
- Increased IG Instagram engagement by 185% and received a total of 95,957 likes and 4,733 comments
- Managed a $23K annual ad budget that increased revenue and sales in-store and online, boosted attendance in gardening classes and built awareness for their brand
- Collaborated with 30+ local influencers to highlight garden center seasonal inventory
- Grew Pinterest to 200K monthly views and 550 monthly website clicks
- Created 300 posts annually to promote new products and offerings, customers and staff, seasonal content, gardening classes, tips and floral education, along with behind-the-scenes moments.
Examples
